Last edited by Masho
Monday, July 20, 2020 | History

2 edition of Legal considerations of newspaper promotion found in the catalog.

Legal considerations of newspaper promotion

Michael G. Kane

Legal considerations of newspaper promotion

by Michael G. Kane

  • 1 Want to read
  • 23 Currently reading

Published by International Newspaper Promotion Association in Reston, Va. (11600 Sunrise Valley Dr., Reston 22091) .
Written in English

    Places:
  • United States.
    • Subjects:
    • Advertising laws -- United States.

    • Edition Notes

      Statementby Michael G. Kane.
      Classifications
      LC ClassificationsKF1614 .K36 1986
      The Physical Object
      Paginationiii, 29 p. :
      Number of Pages29
      ID Numbers
      Open LibraryOL2301224M
      LC Control Number86174536

      marketing mix. Promotion decision must be integrated and co-ordinated with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are: 1. Advertising 2. Personal Selling 3. Sales Promotion, and 4. The Business Journals People On The Move Search Results from The Business Journals.

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Legal considerations of newspaper promotion by Michael G. Kane Download PDF EPUB FB2

Newspapers are creating quizzes, submission contests, and ballots to drive paper sales, increase pageviews, and Legal considerations of newspaper promotion book their content.

For newspaper, audience is king. A lot of time is spent on perfecting strategies to increase engagement, expand readership, grow pageviews, and increase time-on-site. Promotions can be the key to achieving these. Although this type of newspaper promotion can be run throughout the year, it would probably prove to be the most successful during the holiday season because this is the time of year when donations to charities increase.

You can offer to donate a set amount of money to the charity of the subscriber’s choice, or choose one yourself. A book reviewer would be permitted to quote passages from a book in a newspaper column as part of an examination of the book. News reporting: Summarizing an address or article, with brief quotations, in a news report constitutes fair use.

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